A million people a day on China’s most iconic street, during the week they’re all paying attention — alongside music, art, and technology. No equivalent moment exists in China. The brands that define how China lives, drives, eats, and moves show up here.
Reveal vehicles, products, and experiences on Nanjing West Road during Golden Week — a million people daily, the country watching.
Pop-ups and brand moments from Yongyuan Road’s open lawn to JiuGuang’s grand staircase to Kerry Centre’s main stage — ten venues, one week, one connected platform.
Sit alongside Rolling Stone’s music programming, digital art installations, and technology showcases — cultural credibility, not just footfall.
Introductions to retail operators, platform partners, and community builders — with Jing’an’s business-attraction infrastructure behind every conversation.
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