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Fashion & Luxury

Maisons · Beauty Houses · Retail

NJX is how you reach the Chinese consumer at the moment the country is paying attention — on the street that signals arrival, in its most valuable week. Plaza 66. HKRI Taikoo Hui. Zhang Garden. PRADA Rong Zhai. These are NJX’s venues.

Launch on Nanjing West Road during China’s peak week

Activate, launch, or open a pop-up at Plaza 66, HKRI Taikoo Hui, Jing’an Kerry Centre, Zhang Garden, or PRADA Rong Zhai. 1M+ daily.

Own the luxury conversation — not just the street

Join NJX’s forums on AI and luxury, New Chinese Style going global, and the future of experiential retail. Be on the program, not just on the pavement.

Reach the consumer who defines luxury here

The audience on Nanjing West Road during Golden Week: high-net-worth, trend-aware, setting the agenda for the rest of China. An audience you can’t pay your way into.

Access Jing’an’s business support for strategic market entrants

Direct support on registration, space, and incentives for brands positioning in Shanghai. The friction that keeps global brands from moving quickly in China: handled.

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